Insights in youth Offered by trendwolves A glimpse into the future

A guide to teleportation

VR for all

Generally speaking, Virtual Reality is the wet dream of any gamer. In view of this, the launch of the VR-headset Oculus Rift Q1 – the first Oculus Rift that is widely available to large audiences – has been more than highly anticipated. With the introduction of the Oculus Rift Q1, this new technology becomes available for a wider segment of society

Sense-ational experiences

VR paves way for entering new, unexplored worlds, akin to the extra-terrestrial experience of being teleported into another galaxy. As the first experiments with VR in the entertainment industry have demonstrated thus far (such as VR porn for instance), VR is undeniably the ultimate experience. Similarly, when you connect the headset to other existing technologies as motion sensors, it becomes far easier to manipulate such sensory experiences without interference of buttons or a console.

What next?

Since Facebook’s acquisition of Oculus Rift, investments in VR have expanded beyond the confines of the video game industry. According to the sector itself, VR will not only transform the interactive game and entertainment industry, but also the educational system and the way we communicate.

"This is just the starting point. Imagine enjoying a court side seat at a game, studying in a classroom full of students and teachers from all over the world or consulting a doctor face-to-face – just by putting on goggles in your home.” - Mark Zuckerberg

Phygital opportunities

The developments in VR are only a glimpse of all the innovative technology that allows us to create new customer experiences. The translation of the phygital realm into contemporary retail concepts, for example, is something we at Trendwolves are passionate about. (Some blunt promo for something we are very proud of ;))

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Insights in youth Offered by trendwolves A glimpse into the future

This consumer trend is one of the Trendwolves trends, approved by people that know best. We partner up with brands and organisations and help them to connect with youngsters and stay future-proof. Whether you are seeking answers or just feel like saying ‘hi’, push the button to contact us.

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Insights in youth Offered by trendwolves A glimpse into the future

This content is powered by Trendwolves, a trends and marketing agency, inspired by youth culture. For more information or claims for infliction of emotional distress, drop us a line at info@trendwolves.com☎️✉.

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What this trend is about...

The ideology of laughter, fun and play

Young people are all about enjoying life. Facilitated and stimulated by the Internet, they consciously take time off to have a good time. Although they are ambitious and feel that the pressure is on, they are also very aware that the pursuit to success shouldn’t come at any price, particularly since they’ve witnessed –often at first hand- the toll it has taken on their parents as well as other generations before them. For many young people today, having fun outweighs the desire to win. Specifically on the web, humour is all-pervasive. While the masters in self-mockery are considered the new heroes, joy is increasing in power. Humour and play are gaining more ground and form a fertile outlet for self-expression, and a key ingredient for communication.

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Lolology is only one chapter of our European Youth Trendreport. To know the trends that will be relevant for the next 5 years, push the button.