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Insights in youth Offered by trendwolves A glimpse into the future

Playful learning

Eager to learn

When it comes to getting stuff done, approaching people in a fun, light way has proven much more effective. Particularly young people feel drawn to this type or method of education. In the trend Time for Expertise, which we outlined in our previous report, we already stated that young people, presumably more than ever are very eager to learn. That is, outside of the traditional classroom. Through self-education and self-monitoring, via all kinds of apps and other online tools, they try to excel as much as they can. These tools often implement a variety of play elements.

Expertise by play

With say, the app of Codecademy, one can learn the basis of programming within the time frame of just one hour. The extended course Code Year already has over 25 million users. With the educative language app Duolingo, one plays against the clock, while receiving a point for every correct answer. It is said to be a highly addictive app, that sucks its players right in. Already since the release of Duolingo in 2011, over 120 million users have registered. All in all, by using the principles of play, you can become an expert, all whilst sitting in the comfort of your chair or couch.

As such, it is a smart way to implement good habits. The applications designed today to help instil positive behaviour are infinite. What about Wokamon, a virtual pet that can only stay alive when you get enough exercise. Similarly, games can also be utilized to distract people from their pains. Or Re-mission is a collection of games that helps children battle cancer, by using different weapons to eliminate the cancer from the inside out. In a similar vein, the game Snow World is used for the treatment of severe burn marks, which triggers a cooling effect.

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Insights in youth Offered by trendwolves A glimpse into the future

This consumer trend is one of the Trendwolves trends, approved by people that know best. We partner up with brands and organisations and help them to connect with youngsters and stay future-proof. Whether you are seeking answers or just feel like saying ‘hi’, push the button to contact us.

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Insights in youth Offered by trendwolves A glimpse into the future

This content is powered by Trendwolves, a trends and marketing agency, inspired by youth culture. For more information or claims for infliction of emotional distress, drop us a line at info@trendwolves.com☎️✉.

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What this trend is about...

The ideology of laughter, fun and play

Young people are all about enjoying life. Facilitated and stimulated by the Internet, they consciously take time off to have a good time. Although they are ambitious and feel that the pressure is on, they are also very aware that the pursuit to success shouldn’t come at any price, particularly since they’ve witnessed –often at first hand- the toll it has taken on their parents as well as other generations before them. For many young people today, having fun outweighs the desire to win. Specifically on the web, humour is all-pervasive. While the masters in self-mockery are considered the new heroes, joy is increasing in power. Humour and play are gaining more ground and form a fertile outlet for self-expression, and a key ingredient for communication.

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Lolology is only one chapter of our European Youth Trendreport. To know the trends that will be relevant for the next 5 years, push the button.

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