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Insights in youth Offered by trendwolves A glimpse into the future

Wrist watch gaming

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It’s quite a challenging task to keep track of all the innovations in the game scene today. You have the world of virtual reality and e-sports and as of now, there’s also the Apple watch. Just as with the introduction of the iPhone and subsequently the iPad, a lot of questions remain unanswered. Such as: how do you design a game that fits a three by three centimetre screen?

“The biggest challenge for us was to completely rethink our conceptions of games,” Aki Järvilehto, CEO of Everywear and developer of the hugely popular role-play game Runeblade for Apple Watch, asserts. “You have to first downscale your way of thinking to then rescale it to Twitter format, meaning resizing really small chunks of information.”

Wrist watch gaming forces to rethink the concept of games the way Twitter did for blogposts

Always in the game

Aside from Runeblade there is also Lifeline, the biggest hit of all in today’s game industry. In this game the player is –through real time radio contact- the sole point of contact for an astronaut named Taylor, who is stranded after crash landing on a moon without knowing if any of the rest of the crew survived. According to the fans, the success of the game lies in the continuous accessibility of the watch. After all, the watch is (almost) incessantly hanging on your wrist, which makes it relatively easy to build in short game breaks.

Another element is the strong storyline of the game: oftentimes players are waiting anxiously for a spark of life of Taylor, after they’ve just assigned him a daunting task. With Apple’s recent launch of its top-of-the-range gold watch, the possibilities of this new medium are still largely untilled territory.

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Insights in youth Offered by trendwolves A glimpse into the future

This consumer trend is one of the Trendwolves trends, approved by people that know best. We partner up with brands and organisations and help them to connect with youngsters and stay future-proof. Whether you are seeking answers or just feel like saying ‘hi’, push the button to contact us.

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Insights in youth Offered by trendwolves A glimpse into the future

This content is powered by Trendwolves, a trends and marketing agency, inspired by youth culture. For more information or claims for infliction of emotional distress, drop us a line at info@trendwolves.com☎️✉.

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What this trend is about...

The ideology of laughter, fun and play

Young people are all about enjoying life. Facilitated and stimulated by the Internet, they consciously take time off to have a good time. Although they are ambitious and feel that the pressure is on, they are also very aware that the pursuit to success shouldn’t come at any price, particularly since they’ve witnessed –often at first hand- the toll it has taken on their parents as well as other generations before them. For many young people today, having fun outweighs the desire to win. Specifically on the web, humour is all-pervasive. While the masters in self-mockery are considered the new heroes, joy is increasing in power. Humour and play are gaining more ground and form a fertile outlet for self-expression, and a key ingredient for communication.

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Lolology is only one chapter of our European Youth Trendreport. To know the trends that will be relevant for the next 5 years, push the button.

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